Lettermark
The lettermark is a simple, serif R in the Astralaga Bold font with an extended tail.
Leaf Icon
The leaf icon is a part of the tagline when used in the monogram. However, it can also be used on its own as a pattern or additional touches of detail on the brand's materials and platforms. This unique, minimalistic leaf depicts Reformation as an organic, eco-friendly, and sophisticated brand.
Tagline
The arced tagline is paired with a stroke that aligns and curves with its arc. With the leaf icon added, these three elements form a circular border for the lettermark to be placed inside. This gives the logo a shape and stronger structure. These three elements can be used without the logotype to represent the brand as a monogram.
Logotype
The logotype is the brand name in the Astralaga Bold font. The lettermark is used as the first R so that its extended tail and elegance consistently appears in the logo.
Monogram
The monogram consists of the tagline, stroke, leaf icon, and lettermark.
Combination mark
The combination mark is composed of the monogram with the logotype beneath it.