Lettermark
The lettermark is a lowercase r in the Charlinda Regular font with an extended serif and tail. Its cursive style gives the logo a delicate, graceful appearance.
Background Color
The addition of color as a circle behind the lettermark brings more life and dimension to the logo. Pantone 542 at 30% tint helps the brand appear calming and refreshing.
Tagline
The arced tagline surrounds the colored circle. With the lettermark added in the front and center, these three elements form the monogram that is used to represent Reformation's wedding collection.
Monogram
The monogram consists of the tagline, colored circle, and lettermark.